A Brief Introduction

Since opening the Alta Sierra Wine Shop in 2011, I have seen changes in the wine industry. The biggest shift is the number of wineries that have opened worldwide! In the days when I was associated with a national wine distribution company, I had to be many things to many people. At the Alta Sierra Wine Shop I feature the small, the artisanal, and the producers of wine with character who respect their workers and the land. To quote Joseph Campbell, I am following my bliss. At the Alta Sierra Wine Shop you will discover wines not found elsewhere, and that does not mean expensive. Simply the best wines for the price. So come on in for a tasting and discover your new favorite wine… right here at our wine bar and store in Grass Valley, CA!