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Our Privacy Policy as of 7/1/2024:

Our Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us, and to help you make informed decisions when using our website and all of our related services therein.

Contact Information
To request a correction or deletion of your private information, or if you have any questions or general comments about this privacy policy, please contact us:

dana@altasierrawineshop.com
dave@altasierrawineshop.com

Mailing address:

10074 Alta Sierra Dr.
Grass Valley, CA 95949
(530) 802-0904

What information do we collect?

When visiting our website, you may provide us with two types of information: personal information you voluntarily choose to disclose that is collected on an individual basis, and website use information gathered on a collective basis as you and others browse our website.

Personal Information You Choose to Provide:

  • Registration Information

You provide us information about yourself and your practices when you register to be a user of our services (wine club), or register for email newsletters and alerts.

  • Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. If you use our “Email this page” feature to send a copy of that page to someone else, your email address will appear as the sender of the email. Both your email address and the recipient’s email address will not be used for any other purpose.

How do we use the information that you provide to us?

Generally, we use personal information for purposes of managing and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our website, new services and special offers we think you will find valuable.

Choice/Opt-out
We allow you the choice to opt out of having your information used for purposes not directly related to our site, when we ask for the information.

Until you explicitly opt-in for the first time we consider you in the opt-out category. We always notify our customers when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

If you do not wish to receive any promotional or marketing emails and/or surface mail marketing letters, you may opt out of receiving those communications by using the opt-out mechanism on the User Account Settings Webpage, or by sending an email with the subject line “Unsubscribe” to our email address — see above.

What are cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

How do we use information we collect from cookies? As you visit our website, the site uses its cookies to differentiate you from other customers.

Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our website and better serve our customers. Cookies do not allow us to gather any personal information about you, and we do not generally store any personal information that you provided to us in your cookies.

Sharing information with third parties
We use third parties to facilitate our business, including, but not limited to, sending email and processing credit card payments. In connection with these offerings and business operations, our partners and other third parties may have access to your personal information for use in connection with business activities.

As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of a sale of the business.

How Do We Protect Your Information?
Secure Information Transmissions:
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private (e.g., financial) information to us by email. Some of the information you may enter on our website may be transmitted securely via Secure Sockets Layer SSL, 128 bit encryption services. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP.
Please contact us if you have any questions or concerns:

Alta Sierra Wine Shop
10074 Alta Sierra Drive
Grass Valley, CA 95949
(530) 802-0904
dana@altasierrawineshop.com

How can you access and correct your information?
You may request access to all your personally-identifiable information that we collect online and maintain in our database by contacting us, via the above contact information.

What about other websites linked to our website?
We are not responsible for the practices employed by websites linked to or from our website nor the information or content contained therein (e.g., Facebook). Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our website. Please remember that when you use a link to go from our website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Your Consent
By using our website you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our website (this page) to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. At any time you may request to view any and all changes and updates, via surface mail.

Notification of Changes
The Privacy Policy is subject to periodic review and change. In order to view the current Privacy Policy, simply check this page of the website. If we materially change our privacy policy, we will post those changes to this page and other places we deem appropriate so users are aware of what information we collect, how it is used, and under what circumstances, if any, we disclose it. In some cases where we post a notice, we may also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.